Berkshire Gardens June 30, 2021 by Success Snapshot A New Website Drives Membership Acquisition Who Berkshire Botanical Garden Organization Type Museums and Gardens About Educating the community on the art and science of gardening and the preservation of local environment. Solutions Web Design Technology Drupal, Salesforce Scenario Berkshire Botanical Garden was growing more than just its plants — with an expanding roster of events and increased attendance, the Garden needed a website that could keep up with its audience growth. From redesigning the event calendar to highlighting the benefits of membership, the Garden sought a new platform to meet its growing demands. Solution BackOffice Thinking created a plan to move Berkshire’s website from WordPress to Drupal while also re-imagining the current design and layout, and providing a more seamless membership registration experience by integrating with its existing Salesforce account. Success Berkshire’s new website is modern and mobile-friendly. It puts the most useful information up front, making it easy for visitors to find what they need, and also prioritizes the actions most valuable to the Garden, with a membership benefits landing page and frequent prompts about becoming a member. Connecting Salesforce and Drupal allowed the garden to have integrated forms for donations and membership signup, along with a searchable and filterable events calendar.
