Sustainable Furnishings Council June 30, 2021 by Success Snapshot Using CiviCRM and Drupal to Improve Design, Functionality and Usability Who Sustainable Furnishings Organization Type Associations About An educational and marketing organization that promotes sustainable practices among furniture manufacturers, retailers, and consumers alike. Solutions CRM Implementation, Web Design Technology CiviCRM, Drupal Scenario The Sustainable Furnishings Council needed a visually captivating, mobile-friendly website that would clearly demonstrate the value of membership by emphasizing the promotion and exposure of member companies. The Council also wanted to ensure its backend database could act as both a member directory and a CRM tool for communicating with members. Solution Combining CiviCRM with a Drupal website was the best choice for the Council, and BackOffice Thinking developed a thorough plan for creating this new digital experience. CiviCRM would house all the member details like name, description, logo, and contact information, and integrating Drupal would make it easy to display those elements on the public-facing website. demonstrate the value of membership by emphasizing the promotion and exposure of member companies. Success The new Drupal website centers on an interactive member directory that’s easy for visitors to search and filter, and skillfully shows prospective members why they should want to join the Council. Staff now have a “single source of truth” database, with no need for double entry or a tedious import process — all of member information is securely stored in CiviCRM where the team can create groups, send mass emails, and manage membership updates.
