Chorus America May 24, 2023 by Success Snapshot Arts Organization Drives Membership Growth with New Clean and Clear Website Design Who Chorus America Organization Type Associations About Chorus America strengthens singing communities with the advocacy, connections, and resources they need to be a vital part of society. Solutions CMS, User Interface (UI), Web Design Technology Drupal Scenario Chorus America serves more than 6,000 choruses, individuals, businesses, and organizations with a wide array of programs, publications, research, and professional services. Their Drupal website needed an upgrade to the latest version and it needed to integrate with a membership platform. It was important both new visitors and current members quickly find their next step. New visitors needed to understand the big picture of Chorus America so they could determine their next step in context. Current members needed an improved experience to easily take advantage of their benefits. Solution BackOffice Thinking provided an assessment of the Chorus America website and created a design plan to incorporate their needs. The new website includes graphics and navigation with short, clear communication about how to start the membership process. The newly designed membership dashboard provides easy access to membership renewal, resources and other benefits. Chorus America’s new clean and clear user experience is growing their membership, donations, and advertisements. Success A CLEAN AND CLEAR HOME PAGE DIRECTS NEW VISITORS TO TAKE THE NEXT STEP TOWARDS MEMBERSHIP MEMBERSHIP TYPES ARE DISTINCTLY COMMUNICATED AND ORGANIZED FOR EASY DECISION MAKING NEW MEMBER DASHBOARD PROVIDES STRAIGHTFORWARD NAVIGATION TO IMPORTANT MEMBERSHIP INFORMATION AND BENEFITS EASY RESOURCE SEARCH PANEL ALLOWS MEMBERS TO FIND WHAT THEY NEED
