Montclair Art Museum (MAM) June 30, 2021 by Success Snapshot A Website Redesign to Enhance User Experience and Administration Controls Who Montclair Art Museum Organization Type About A modern and contemporary art museum that offers classes and learning experiences for all age groups, provides volunteer opportunities, and hosts cultural events. Solutions Strategy Technology Drupal, WordPress Scenario Montclair Art Museum (MAM) was struggling with an outdated, overly complex website and a CRM that didn’t match its particular needs. Event programming, class registration, membership signup, and donation forms were hard to find and use, and all saw a high abandonment rate due to the lack of usability. A full redesign was needed to better meld the story of the public-facing museum with the community-oriented class and program structure. Solution After assessing the current systems and discovering key requirements, BackOffice Thinking proposed a new website layout with simplified navigation that allows visitors to easily discover all that MAM offers. The updated website would have visuals that let the museum’s art shine through, and by adopting a CRM more appropriate for a museum’s needs, all the registration and donation forms would be integrated to provide a seamless user experience. Success MAM now has a user-friendly website that drives engagement, supports its goals, and eases the administration burden on the museum’s staff. Website visitors can effortlessly explore events, classes, and workshops through a filterable calendar listing that combines all programming types. Museum members can log in and access an easy-to-use dashboard where they can update account information, register for an event, and donate money.
