Naples Botanical Garden October 6, 2023 by Success Snapshot Modernized and Improved Website to Engage Visitors Who Desert Botanical Garden Organization Type Arts and Culture About Naples Botanical Garden conserves the plants and habitats of the tropics, cultivates beauty, offers knowledge, and inspires the protection of nature. Solutions CMS, User Interface (UI), Web Design Technology WordPress Scenario Naples Botanical Garden is a 170-acre, world-class garden paradise that features plants from around the world and the youngest garden in history to receive the American Public Gardens Association’s prestigious Award for Garden Excellence. After completing a recent rebranding, Naples Botanical Garden knew they needed a new website to match their more modern branding with improvements to better communicate their mission and engage with audiences. Solution BackOffice Thinking created a flexible layout with easy content management in WordPress. Updating professional photography highlighting the beauty of the garden is easy for staff and prominently showcased. The new website is now the centerpiece of the visitors’ experience of the Garden, with intuitive navigation making it easier to find what they are looking for, whether that’s opening hours, event information, or membership signup. Success THE NEW MODERN AND FULLY BILINGUAL PLATFORM ALLOWS VISITORS TO EASILY ENGAGE WITH ALL THE GARDEN OFFERS, PROVIDING AN INVITING AND WELCOMING EXPERIENCE AT FIRST VISIT REPLACING THE OLD PDF WITH A NEW INTERACTIVE MAP ENCOURAGES VISITOR CURIOSITY AND BUILDS ANTICIPATION FOR A VISIT TO THE GARDEN
