WaterISAC August 11, 2016 by Success Snapshot Enhancing and Promoting Membership through a New Website Integration Who WaterISAC Organization Type Associations About Its purpose is to help members of the U.S. water and wastewater sectors strengthen cyber security, recover from disasters, and improve preparedness. Solutions CRM Implementation, Systems Integration, Web Design Technology CiviCRM, Drupal Scenario WaterISAC was in need of a more interactive website and a self-serve membership dashboard along with a searchable resource center. Although most of the information on the website needed to be censored for non-members, there had to be enough available information to attract more members. Solution BackOffice Thinking partnered with the association on a new website design to increase engagement. Integrating CiviCRM and Drupal created a smooth connection between membership management and membership experience. WaterISAC now boasts a dynamic resource center that invites exploration and search, while the easy-to-use member portal offers exclusive access to premium content. As a result, the association successfully improved its website’s user-experience, increasing retention rates and boosting member engagement. Success NAVIGATION TO HELP VISITORS QUICKLY FIND WHAT THEY ARE LOOKING FOR NEW RESOURCE CENTER PROVIDES A DETAILED SEARCH FOR NON-MEMBERS AND MEMBERS NEW INTERFACE ALLOWS FOR EASY ACCESS TO ADDITIONAL INFORMATION IN THE MEMBERS ONLY AREA
