Beyond the Basics: Nonprofit fundraising with Salesforce AppExchange Apps

Salesforce Nonprofit Cloud, with its Nonprofit Success Pack (NPSP) at its core, is a robust CRM foundation for nonprofits. However, to truly maximize your fundraising potential, consider these powerful third-party applications available on the Salesforce AppExchange.

Fundraising Apps for Salesforce

These apps seamlessly integrate with Salesforce, enhancing various aspects of donor management, communication, and overall fundraising strategy.

Donor Cultivation & Wealth Insights

• iWave: Uncover hidden wealth capacity and philanthropic indicators in your donor database. iWave enriches Salesforce data with valuable insights, empowering you to identify major gift prospects and tailor cultivation strategies.
• WealthEngine: Similar to 360MatchPro, WealthEngine provides wealth screening and prospect research capabilities, helping you prioritize your fundraising efforts and build stronger relationships with high-net-worth donors.

Donor Outreach & Engagement

• Marketing Cloud Account Engagement (Pardot): Create personalized email campaigns, nurture leads, and track donor engagement with this powerful marketing automation tool.
• Mailchimp / Cazoomi: Mailchimp is a powerful email marketing platform tailored to a wide range of organizations and commonly used by smaller nonprofits to successfully engage their constituents. Its full power can be utilized in conjunction with an integration tool like Cazoomi.

Online Donation Forms & Payment Processing

• DonorBox: Create beautiful, mobile-responsive donation forms and landing pages that integrate seamlessly with Salesforce.
• Classy: A comprehensive fundraising platform offering online donation pages, peer-to-peer fundraising tools, and event registration.
• FundraiseUp: A modern fundraising platform specializing in donation forms, donation matching, and text messaging campaigns.

Community Building & Engagement

• Community Cloud: Foster a thriving online community of supporters with this customizable platform. Enable discussions, peer-to-peer fundraising, and content sharing to deepen engagement and build lasting relationships.
• Higher Logic Thrive: A comprehensive community platform offering forums, blogs, ideation tools, and more to connect and mobilize your supporters.

Document Generation & Automation

• Apsona: Automate the creation of reports and other documents, saving time and reducing errors.
• Nintex Drawloop DocGen: Another powerful document generation tool, Nintex Drawloop DocGen lets you create dynamic, data-driven documents with ease.

Choosing the Right Apps

With so many options available, it’s important to choose the apps that best align with your organization’s specific needs and budget. Consider factors such as ease of use, scalability, pricing, and the level of support offered by the vendor. We are more than happy to work with you to identify the best options for your organization. Email support or contact us about Salesforce Managed Services.