Highly Visual Web Experience for Tropical Garden Tourists in Hawaii
The National Tropical Botanical Garden needed to visually and organizationally solve how to present well-known Garden locations online, while maintaining strong branding throughout the site. They manage and operate 5 different garden locations, each of which are well known by their garden name.
Visitors flock to their gardens from all around the world. The most important actions for users to take is to browse gardens and book tours. Each garden location is readily accessible from the top menu on all devices, and booking a tour is one click away. If you live close or travel often, you can also become a member and gain access to all of their gardens in Florida and Hawaii.
At NTBG, it is their research and conservation that truly makes these gardens unique. The website contains two very important sections for Science and Conservation, as well as for the Breadfruit Institute. The new website serves as a means to communicate how they identify, document, understand, and conserve their wide variety of tropical plants. We strongly suggest that you visit their website – and more importantly – their beautiful gardens!