The number of organizations that participate in #GivingTuesday keep growing. They are benefitting from an increase in $ amount donated and volume of donations. They are also using this movement as an opportunity to engage their constituents and increase their number of volunteers. Check out this infographic to see the stats since #GivingTuesday's inception in 2011.
Giving Tuesday should be part of your yearly fundraising strategy since approximately 30% of a nonprofit's donations happen in December. This is the time to come up with a #GivingTuesday campaing. This year's Giving Tuesday is Dec 2nd, so there's not much time left.
Need more information? Check my blogs "Do you have a #GivingTuesday Campaign?" and "Step by Step Guide to Creating a #GivingTuesday Strategy".