Nonprofit Website Engagement through Data Storytelling February 4, 2025 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, StrategyNonprofit organizations are increasingly recognizing the power of data to tell compelling stories and engage website visitors. While many organizations rely on text-based narratives, data can strengthen your message and allow you to more effectively communicate your mission and achievements. Does your nonprofit website engagement strategy include data in stories? Integrating Data for a Holistic… Read More
CiviCRM on Drupal 7: Are You Prepared for End-of-Life? January 7, 2025 by Paul Keogan Thinking in: CMS/Websites, Non Profit TipsHave you prepared for Drupal 7 EOL? Security updates for Drupal 7 are no longer being released due to end-of-life after January 5th, 2025. It’s crucial to understand your options and take action to ensure your CiviCRM on Drupal 7 has updated security and functionality. Your site could soon become vulnerable to threats and potentially… Read More
Drupal 7 End of Life: What it Means for Nonprofits in 2025? January 3, 2025 by Brad DeForest Thinking in: CMS/Websites, DesignWhat are your options for Drupal 7 EOL? On January 5, 2025, Drupal 7 reached its official “End of Life.” This means the Drupal Association no longer provides official support, including security updates. Even with an ominous sounding announcement like “End of Life” nonprofit organizations still have very solid short and long term solutions. These… Read More
Don’t Lose Your Data! Prepare for Google Analytics UA End of Life for Nonprofits May 13, 2024 by Brad DeForest Thinking in: CMS/Websites, Support TipsAct Now, Nonprofits! Export Your Universal Analytics Data Before It’s Gone For many nonprofits, Google Universal Analytics (UA) has been a cornerstone of website traffic analysis. However, with the release of Google Analytics 4 (GA4) a crucial deadline is approaching: The week of July 1, 2024, access to your historical Universal Analytics (UA) website traffic… Read More
3 Ways to Keep Constituents Emotionally Glued to Your Nonprofit Website May 1, 2024 by Brent Delperdang Thinking in: CMS/Websites, DesignYou may not believe this story. In 2006 (which coincidentally is also the same year BackOffice Thinking was founded) there was this single guy, who wanted a wife and a family. He goes to eHarmony.com and signs up for 1 free month. Within the first 2 weeks, he meets a girl. Within 18 months they… Read More
Nonprofit Websites and the Nonlinear User Journey: Build a Multi-Faceted Conversion Strategy April 3, 2024 by Brad DeForest Thinking in: CMS/WebsitesAs nonprofit leaders, we know you wear multiple hats. Planning fundraising events, speaking to the media, and managing volunteers can leave little room for developing creative nonprofit marketing strategies for your website. What if there was a clear framework that could encourage supporter engagement, nurture relationships, and drive sustainable growth? Enter the nonlinear journey-based marketing… Read More
Nonprofit Technology Trends for 2024 January 1, 2024 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, Strategy, Support TipsEvery year, we keep an eye on nonprofit technology trends in order to provide the best recommendations and provide high quality support to our clients. In 2023, we saw robust CRM systems come into the market with an array of robust features including built-in websites. In 2024, we’re going to see more of these options… Read More
Year-End Fundraising Campaigns: The Missing Piece October 26, 2023 by Kristen Beireis Thinking in: CMS/Websites, CRM/AMS, Non Profit Tips, Strategy, Support TipsGiving Tuesday and year-end fundraising campaigns are almost upon us – are your technology systems prepared? Have you ever worked on a big jigsaw puzzle, and just when you’re about to complete the picture, you discover the final piece is missing? Oh, the aggravation of being left with that one little gap in the center,… Read More
Nonprofit Website Stories By Design May 1, 2023 by Brad DeForest Thinking in: CMS/WebsitesWhen most nonprofits think about telling their stories through website design, they usually think of navigation and the content of the site. While navigation and content are important for telling visitors about the organization, and the “About” page should be easily found, most visitors just want to find something useful to them when they first… Read More
Nonprofit Website Migration Lessons To Save Time, Money, & Headaches February 27, 2023 by Kristen Beireis Thinking in: CMS/WebsitesIt’s quite the investment for a nonprofit to get a shiny, new, website. At some point it needs to be done and hopefully, it will last a good long time so you don’t have to make that investment again in 2-3 years. Too often, we have seen nonprofits come to us sooner than they should… Read More
Donor Portals Create a Personalized Digital Experience January 31, 2023 by Kristen Beireis Thinking in: CMS/Websites, Design, StrategyYou already know the value of having a well-designed website that leads people to take action. In this time of remote and hybrid work, people would rather save their face-to-face time for their friends and family. 35% of Americans say that “large gatherings, going out, and socializing” are less important since the pandemic (World Economic… Read More
Nonprofit Open Source Systems. Are They Really Free? January 28, 2023 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, StrategyIt’s enticing to think about having a free CRM or website, especially for nonprofit organizations that have other places they’d rather spend their donor or grant dollars. If that’s what you’re after, are open source systems the way to go? Well, maybe! The biggest misconception about open source systems is that they’re free to use.… Read More
