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Archives for Paul Keogan

Paul Keogan

Nonprofit Website Engagement through Data Storytelling

February 4, 2025 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, Strategy

Nonprofit Website Engagement Data Storytelling

Nonprofit organizations are increasingly recognizing the power of data to tell compelling stories and engage website visitors. While many organizations rely on text-based narratives, data can strengthen your message and allow you to more effectively communicate your mission and achievements. Does your nonprofit website engagement strategy include data in stories? Integrating Data for a Holistic… Read More

CiviCRM on Drupal 7: Are You Prepared for End-of-Life?

January 7, 2025 by Paul Keogan Thinking in: CMS/Websites, Non Profit Tips

CiviCRM on Drupal Uh Oh

Have you prepared for Drupal 7 EOL? Security updates for Drupal 7 are no longer being released due to end-of-life after January 5th, 2025. It’s crucial to understand your options and take action to ensure your CiviCRM on Drupal 7 has updated security and functionality. Your site could soon become vulnerable to threats and potentially… Read More

AI for Nonprofits: What You Need to Know About Fundraising AI

May 23, 2024 by Paul Keogan Thinking in: CRM/AMS, Strategy, Support Tips

AI for Nonprofits

AI is certainly the hottest topic in conversations about technology this year. “Generative AI” tools like ChatGPT draw a lot of attention, for better or for worse – but AI technology goes beyond that. More and more nonprofit CRMs are adding AI features intended to assist development teams with enhanced data. Are the newest fundraising… Read More

Who makes the best nonprofit CRM Administrator? See our Job Description

May 2, 2024 by Paul Keogan Thinking in: CRM/AMS, Non Profit Tips

I am often asked by our clients to help with hiring a CRM Administrator.   Who makes the best administrator? Is it a developer? or some sort of technologist? Actually, it’s neither. The best person for the job is a customer focused, curious business analyst! Although every nonprofit CRM and organization has specific needs, I’ve found… Read More

Choosing Marketing Software for Nonprofits: Aligning Needs with Marketing Maturity

April 27, 2024 by Paul Keogan Thinking in: Strategy

marketing software for nonprofits confusion on woman's face while looking at laptop.

You’re passionate about your cause and excited to share it with the world, but resources are often stretched thin. Technology can be a powerful ally, but with so many tools available, choosing the right marketing software for nonprofits can be daunting. Here’s the key: the best fit for your organization depends on your current marketing… Read More

Nonprofit Technology Trends for 2024

January 1, 2024 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, Strategy, Support Tips

Nonprofit Technology Trends for 2024

Every year, we keep an eye on nonprofit technology trends in order to provide the best recommendations and provide high quality support to our clients. In 2023, we saw robust CRM systems come into the market with an array of robust features including built-in websites. In 2024, we’re going to see more of these options… Read More

Nonprofits Using Salesforce: Tips to Improve User Experience

June 1, 2023 by Paul Keogan Thinking in: CRM/AMS, Salesforce

Nonprofits Using Salesforce looking at user experience connections.

Obviously we’re big fans of Salesforce as a tool for nonprofits! We’ve seen how it can help organizations get a handle on their data and simplify day to day tasks. Most organizations we work with tend to focus on the basic requirements, making sure everyone has access and knows how to do tasks necessary for… Read More

Nonprofit Open Source Systems. Are They Really Free?

January 28, 2023 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, Strategy

Nonprofit Open Source Like A Kitten

It’s enticing to think about having a free CRM or website, especially for nonprofit organizations that have other places they’d rather spend their donor or grant dollars. If that’s what you’re after, are open source systems the way to go? Well, maybe! The biggest misconception about open source systems is that they’re free to use.… Read More

Quiz: How Can You Improve Your Digital Experience?

August 6, 2021 by Paul Keogan Thinking in: Non Profit Tips

When it comes to supporting the many goals of your nonprofit, no one element is as important as your overall digital experience. A high-performing website can help you better engage with your constituents, drive the actions that are most important to your nonprofit, and support your overarching mission. How does your site measure up, and… Read More

How to Create A Nonprofit Mission Delivery Platform

July 29, 2021 by Paul Keogan Thinking in: CMS/Websites, Non Profit Tips, Strategy

Mission Delivery Poster

When your website and CRM are integrated seamlessly, they magnify the impact of your mission, transform your constituent experience, and empower your team. Once you see how technology can help advance your mission, you’ll never look back. Utilizing the right tools, in the right way, will set your organization up for success for years to… Read More

Creating a Mission Delivery Platform – Video

July 19, 2021 by Paul Keogan Thinking in: CMS/Websites, Design, Strategy

Mission Delivery Platform for Nonprofits Video Play Screen

Is your website serving as a true “mission delivery platform” for your nonprofit? In this video, Paul Keogan, Founder and CEO of BackOffice Thinking, shares how to make sure your digital experience is successfully engaging your audience. To learn more about how to make sure your digital experience helps deliver on your mission, check out… Read More

4 Signs Your Nonprofit is Ready for a Digital Transformation

June 22, 2021 by Paul Keogan Thinking in: Design, Non Profit Tips

Website Redeisgn Landscape Graphic

Are you working with outdated digital systems and technologies that cause unnecessary pain and frustration? Is your nonprofit ready for a digital transformation?

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