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Archives for Brad DeForest

Brad DeForest

Nonprofit Websites Must Be Measured, Optimized, and Refactored

June 29, 2022 by Brad DeForest Thinking in: CMS/Websites, Non Profit Tips, Strategy

nonprofit websites must be measured

A well-designed nonprofit website will get some attention, putting forth a strong brand image and prompting engagement from your audience. But the work doesn’t end with the initial launch of your site – if you want to increase donations and/or sign-ups over time, you need to measure, optimize, and refactor. Here at BackOffice Thinking, we… Read More

Create an Effective and Helpful Hub for Nonprofit Members

March 30, 2022 by Brad DeForest Thinking in: CMS/Websites, Design

Helpful Hub for Nonprofit Members of Montclair Art Museum

Does your nonprofit have an area of your website that requires members or constituents to login? Call it a Dashboard, Portal, or a Membership Center – whatever the name, you can think of it as a “homepage” for the constituent or member, and this can be enormously valuable to your audience. To provide the best… Read More

Improve Your Drupal Content Management Experience

February 22, 2022 by Brad DeForest Thinking in: CMS/Websites, Design

Nonprofit Drupal Contact Manager Customization

Content management for your website should be easy, even if your site is highly complex. Over the years, we have continually improved the backend experience for the Drupal websites we develop. Our goal is to make it easier for administrators at nonprofit organizations to manage existing content and create new content. We have been focused… Read More

Drupal 7 is “Sunsetting” in 2023

December 21, 2021 by Brad DeForest Thinking in: CMS/Websites, Design

computer screen with website

You have probably heard by now that 2023, Drupal 7 will be at its “End of Life.” This means the Drupal Association will no longer be supporting Drupal 7. But that doesn’t mean you have to upend everything and rush to upgrade your content management system! It just means that this is a good time… Read More

How Accessible Is Your Nonprofit Website?

May 25, 2021 by Brad DeForest Thinking in: CMS/Websites, Design

how accessible is your website

How accessible is your website? Was accessibility a consideration when your website was designed? When we work with our clients, digital accessibility is a key focus of our work. If your website is to be a true “mission delivery platform,” helping you fully achieve your organization’s goals, it needs to serve all your constituents. Your… Read More

Top 9 SEO Tips for Nonprofit Success

December 20, 2019 by Brad DeForest Thinking in: CMS/Websites, Non Profit Tips, Strategy

How familiar are you with the Search Engine Optimization setup of your website?What keywords does your website rank for? On average, how many visitors visit your website from Google search results? What is the average bounce rate on your website? These are a few of the many questions you should be able to answer about… Read More

Nonprofit Website Redesign: Bringing It All Together

April 29, 2019 by Brad DeForest Thinking in: CMS/Websites, Design

Nonprofit Website Redesign Elements

In previous blog posts, we’ve talked about Breaking the “Brochureware” Mindset and the Identity+Brain connection. Bringing all of it together will get us to a successful website design. Steve Jobs once said, “Design is not just what it looks like & feels like. Design is how it works.” When talking about websites, my version sounds… Read More

Nonprofit Website Redesign: Identity + Brain

April 29, 2019 by Brad DeForest Thinking in: CMS/Websites, Design

Nonprofit Website Redesign: Identity

Developing Your Interface In a previous blog post, we talked about Breaking the “Brochureware” Mindset and thinking about your organization’s Constituent User Interface (CUI) as an interactive hub. Now, we are going to focus on two primary concepts that can help you develop your CUI: Your Organization’s Identity: Your public “persona,” the face you’re presenting… Read More

Nonprofit Website Redesign: Breaking the Brochureware Mindset

April 29, 2019 by Brad DeForest Thinking in: CMS/Websites, Design

Website Redesign - All Trails Integration

When you think about redesigning your nonprofit’s website, what comes to mind? Often, organizations start with a list of information they need to share — facts, figures, operating hours, maybe a donate button. It’s time to move on from this “brochureware” approach. We’re here to suggest a totally new mindset that will help you establish… Read More

Is your Nonprofit Organization considering a Mobile App?

February 13, 2018 by Brad DeForest Thinking in: CMS/Websites, CRM/AMS, Design, Strategy

Construction Employees Association App

Perhaps your nonprofit wants to keep your constituents “in the loop” and updated on your organization’s latest efforts, impact stories, and events. Maybe you are doing that now using letters and newsletters through postal mail and emails. Perhaps you publish an annual report in PDF format or on your website. Maybe you even write regular… Read More

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