Don’t Lose Your Data! Prepare for Google Analytics UA End of Life for Nonprofits May 13, 2024 by Brad DeForest Thinking in: CMS/Websites, Support TipsAct Now, Nonprofits! Export Your Universal Analytics Data Before It’s Gone For many nonprofits, Google Universal Analytics (UA) has been a cornerstone of website traffic analysis. However, with the release of Google Analytics 4 (GA4) a crucial deadline is approaching: The week of July 1, 2024, access to your historical Universal Analytics (UA) website traffic… Read More
3 Ways to Keep Constituents Emotionally Glued to Your Nonprofit Website May 1, 2024 by Brent Delperdang Thinking in: CMS/Websites, DesignYou may not believe this story. In 2006 (which coincidentally is also the same year BackOffice Thinking was founded) there was this single guy, who wanted a wife and a family. He goes to eHarmony.com and signs up for 1 free month. Within the first 2 weeks, he meets a girl. Within 18 months they… Read More
Nonprofit Websites and the Nonlinear User Journey: Build a Multi-Faceted Conversion Strategy April 3, 2024 by Brad DeForest Thinking in: CMS/WebsitesAs nonprofit leaders, we know you wear multiple hats. Planning fundraising events, speaking to the media, and managing volunteers can leave little room for developing creative nonprofit marketing strategies for your website. What if there was a clear framework that could encourage supporter engagement, nurture relationships, and drive sustainable growth? Enter the nonlinear journey-based marketing… Read More
Nonprofit Technology Trends for 2024 January 1, 2024 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, Strategy, Support TipsEvery year, we keep an eye on nonprofit technology trends in order to provide the best recommendations and provide high quality support to our clients. In 2023, we saw robust CRM systems come into the market with an array of robust features including built-in websites. In 2024, we’re going to see more of these options… Read More
Year-End Fundraising Campaigns: The Missing Piece October 26, 2023 by Kristen Beireis Thinking in: CMS/Websites, CRM/AMS, Non Profit Tips, Strategy, Support TipsGiving Tuesday and year-end fundraising campaigns are almost upon us – are your technology systems prepared? Have you ever worked on a big jigsaw puzzle, and just when you’re about to complete the picture, you discover the final piece is missing? Oh, the aggravation of being left with that one little gap in the center,… Read More
Nonprofit Website Stories By Design May 1, 2023 by Brad DeForest Thinking in: CMS/WebsitesWhen most nonprofits think about telling their stories through website design, they usually think of navigation and the content of the site. While navigation and content are important for telling visitors about the organization, and the “About” page should be easily found, most visitors just want to find something useful to them when they first… Read More
Nonprofit Website Migration Lessons To Save Time, Money, & Headaches February 27, 2023 by Kristen Beireis Thinking in: CMS/WebsitesIt’s quite the investment for a nonprofit to get a shiny, new, website. At some point it needs to be done and hopefully, it will last a good long time so you don’t have to make that investment again in 2-3 years. Too often, we have seen nonprofits come to us sooner than they should… Read More
Donor Portals Create a Personalized Digital Experience January 31, 2023 by Kristen Beireis Thinking in: CMS/Websites, Design, StrategyYou already know the value of having a well-designed website that leads people to take action. In this time of remote and hybrid work, people would rather save their face-to-face time for their friends and family. 35% of Americans say that “large gatherings, going out, and socializing” are less important since the pandemic (World Economic… Read More
Nonprofit Open Source Systems. Are They Really Free? January 28, 2023 by Paul Keogan Thinking in: CMS/Websites, CRM/AMS, StrategyIt’s enticing to think about having a free CRM or website, especially for nonprofit organizations that have other places they’d rather spend their donor or grant dollars. If that’s what you’re after, are open source systems the way to go? Well, maybe! The biggest misconception about open source systems is that they’re free to use.… Read More
Scary Stories of Nonprofit Technology Projects September 30, 2022 by Michelle Paul Thinking in: CMS/Websites, CRM/AMS, Non Profit Tips, StrategyDo you have scary stories of nonprofit technology projects from the past? Does it make the hair on your neck stand up every time you think about using a particular system? Are you terrified at the very idea of adding a new tech tool at your organization? How many nonprofits could sit around a campfire… Read More
Nonprofits Updating PHP: It’s More than Just Clicking the Update Button September 6, 2022 by Jeremy DeLong Thinking in: CMS/Websites, Support TipsAs we’ve written about before, your technology systems are comprised of many different software components, each with their own expected upgrade cadence. These updates are often critically important for addressing serious security risks, and falling behind can also impact your site’s speed and performance. If your website needs the latest PHP major version upgrade (from… Read More
Nonprofit Websites Must Be Measured, Optimized, and Refactored June 29, 2022 by Brad DeForest Thinking in: CMS/Websites, Non Profit Tips, StrategyA well-designed nonprofit website will get some attention, putting forth a strong brand image and prompting engagement from your audience. But the work doesn’t end with the initial launch of your site – if you want to increase donations and/or sign-ups over time, you need to measure, optimize, and refactor. Here at BackOffice Thinking, we… Read More
