Creating a Mission Delivery Platform – Video July 19, 2021 by Paul Keogan Thinking in: CMS/Websites, Design, StrategyIs your website serving as a true “mission delivery platform” for your nonprofit? In this video, Paul Keogan, Founder and CEO of BackOffice Thinking, shares how to make sure your digital experience is successfully engaging your audience. To learn more about how to make sure your digital experience helps deliver on your mission, check out… Read More
The Best Website Investments to Make This Year (For Any Budget) June 17, 2021 by admin Thinking in: CMS/WebsitesWhether you’re about to redesign your website, have just launched a new website, or are somewhere in between, here are three investments your organization can make (regardless of your budget) to better serve and engage your members, constituents, and donors. Budget Level $ – Minor Investment Option 1: Maximize Google Analytics Google Analytics is one… Read More
How Accessible Is Your Nonprofit Website? May 25, 2021 by Brad DeForest Thinking in: CMS/Websites, DesignHow accessible is your website? Was accessibility a consideration when your website was designed? When we work with our clients, digital accessibility is a key focus of our work. If your website is to be a true “mission delivery platform,” helping you fully achieve your organization’s goals, it needs to serve all your constituents. Your… Read More
How To Drive Traffic To Your Nonprofit Website Using Social Media November 25, 2020 by admin Thinking in: CMS/Websites, StrategyOver 233 million people are subscribed to any number of social media platforms in 2020 in the USA. Let’s leverage this essentially free advertising platform to drive traffic to your website. Here are some of the top ways you can do this.
Top 9 SEO Tips for Nonprofit Success December 20, 2019 by Brad DeForest Thinking in: CMS/Websites, Non Profit Tips, StrategyHow familiar are you with the Search Engine Optimization setup of your website?What keywords does your website rank for? On average, how many visitors visit your website from Google search results? What is the average bounce rate on your website? These are a few of the many questions you should be able to answer about… Read More
Nonprofit Website Redesign: Bringing It All Together April 29, 2019 by Brad DeForest Thinking in: CMS/Websites, DesignIn previous blog posts, we’ve talked about Breaking the “Brochureware” Mindset and the Identity+Brain connection. Bringing all of it together will get us to a successful website design. Steve Jobs once said, “Design is not just what it looks like & feels like. Design is how it works.” When talking about websites, my version sounds… Read More
Nonprofit Website Redesign: Identity + Brain April 29, 2019 by Brad DeForest Thinking in: CMS/Websites, DesignDeveloping Your Interface In a previous blog post, we talked about Breaking the “Brochureware” Mindset and thinking about your organization’s Constituent User Interface (CUI) as an interactive hub. Now, we are going to focus on two primary concepts that can help you develop your CUI: Your Organization’s Identity: Your public “persona,” the face you’re presenting… Read More
Nonprofit Website Redesign: Breaking the Brochureware Mindset April 29, 2019 by Brad DeForest Thinking in: CMS/Websites, DesignWhen you think about redesigning your nonprofit’s website, what comes to mind? Often, organizations start with a list of information they need to share — facts, figures, operating hours, maybe a donate button. It’s time to move on from this “brochureware” approach. We’re here to suggest a totally new mindset that will help you establish… Read More
A Better Way for Managing Drupal Content Pages April 22, 2019 by Brent Delperdang Thinking in: CMS/Websites, DesignYou’ve built a lot of content pages into your nonprofit Drupal site and have started to notice that finding pages through the admin interface can be a challenge. By utilizing the power of Drupal views, managing your content can be a much easier and pleasant task. Let’s look at a before and after. Before: The… Read More
How to Setup SEO Metadata in Drupal 7 & 8 February 26, 2019 by Brent Delperdang Thinking in: CMS/WebsitesRequirements. First you need to have these installed: Drupal 7 or Drupal 8 Metatag module The Metatag module supports tags for common items such as your meta title, meta description, Facebook’s Open Graph, and Twitter cards. Why does your website need metadata? Website metadata bridges the gap between human and machine. Machines need the data… Read More
Nonprofit Website Redesign: Backpacking Through a Website November 9, 2018 by admin Thinking in: CMS/Websites, Design, StrategyHow to Lose and Confuse Your Visitors. What does backpacking have to do with a website? It practically has nothing to do with it, except, sometimes that is what your users are doing when they visit it. Some synonyms for backpacking according to thesaurus.com is wandering, rambling and hitchhiking. Yikes. Is this potentially how a visitor feels… Read More
How to Prevent Broken Links in Drupal March 18, 2018 by Brent Delperdang Thinking in: CMS/WebsitesHave you ever experienced a broken page link or broken image display on your Drupal website? Reduce the number of broken urls and image references by following this Drupal tip. You’ll experience fewer broken links and prevent these issues from happening in the future. What is a broken link? A broken link is among the… Read More
