Don’t Lose Your Data! Prepare for Google Analytics UA End of Life for Nonprofits May 13, 2024 by Brad DeForest Thinking in: CMS/Websites, Support TipsAct Now, Nonprofits! Export Your Universal Analytics Data Before It’s Gone For many nonprofits, Google Universal Analytics (UA) has been a cornerstone of website traffic analysis. However, with the release of Google Analytics 4 (GA4) a crucial deadline is approaching: The week of July 1, 2024, access to your historical Universal Analytics (UA) website traffic… Read More
3 Ways to Keep Constituents Emotionally Glued to Your Nonprofit Website May 1, 2024 by Brent Delperdang Thinking in: CMS/Websites, DesignYou may not believe this story. In 2006 (which coincidentally is also the same year BackOffice Thinking was founded) there was this single guy, who wanted a wife and a family. He goes to eHarmony.com and signs up for 1 free month. Within the first 2 weeks, he meets a girl. Within 18 months they… Read More
Nonprofit Websites and the Nonlinear User Journey: Build a Multi-Faceted Conversion Strategy April 3, 2024 by Brad DeForest Thinking in: CMS/WebsitesAs nonprofit leaders, we know you wear multiple hats. Planning fundraising events, speaking to the media, and managing volunteers can leave little room for developing creative nonprofit marketing strategies for your website. What if there was a clear framework that could encourage supporter engagement, nurture relationships, and drive sustainable growth? Enter the nonlinear journey-based marketing… Read More
Nonprofit Website Stories By Design May 1, 2023 by Brad DeForest Thinking in: CMS/WebsitesWhen most nonprofits think about telling their stories through website design, they usually think of navigation and the content of the site. While navigation and content are important for telling visitors about the organization, and the “About” page should be easily found, most visitors just want to find something useful to them when they first… Read More
Nonprofit Website Migration Lessons To Save Time, Money, & Headaches February 27, 2023 by Kristen Beireis Thinking in: CMS/WebsitesIt’s quite the investment for a nonprofit to get a shiny, new, website. At some point it needs to be done and hopefully, it will last a good long time so you don’t have to make that investment again in 2-3 years. Too often, we have seen nonprofits come to us sooner than they should… Read More
Nonprofits Updating PHP: It’s More than Just Clicking the Update Button September 6, 2022 by Jeremy DeLong Thinking in: CMS/Websites, Support TipsAs we’ve written about before, your technology systems are comprised of many different software components, each with their own expected upgrade cadence. These updates are often critically important for addressing serious security risks, and falling behind can also impact your site’s speed and performance. If your website needs the latest PHP major version upgrade (from… Read More
Nonprofit Websites Must Be Measured, Optimized, and Refactored June 29, 2022 by Brad DeForest Thinking in: CMS/Websites, Non Profit Tips, StrategyA well-designed nonprofit website will get some attention, putting forth a strong brand image and prompting engagement from your audience. But the work doesn’t end with the initial launch of your site – if you want to increase donations and/or sign-ups over time, you need to measure, optimize, and refactor. Here at BackOffice Thinking, we… Read More
Nonprofit Technology Whack-A-Mole May 31, 2022 by Kristen Beireis Thinking in: CMS/Websites, StrategyHave you ever played this game where plastic moles jump out of a box and you have to whack as many as possible with a hammer? It can be fun and challenging. It can also take a whole lot of energy and focus. It’s one thing to go play and have fun at the arcade,… Read More
Proactive Cybersecurity Action for Your Website and CiviCRM April 26, 2022 by Linda Wu Pagano Thinking in: CMS/Websites, CRM/AMS, StrategyAnyone who owns a home finds themselves doing some kind of maintenance. Tuning up the heating & air conditioning, cleaning off the siding, replacing roof tiles that come off in storms, and more. We all know that keeping up with these ongoing tasks helps prevent bigger problems later. It’s exactly the same when it comes… Read More
Nonprofit Leadership’s Role in Cybersecurity April 25, 2022 by Kristen Beireis Thinking in: Non Profit TipsAs technology experts, we cringe every time we hear a story about ransomware and data breaches. We regularly advise our clients on best practices, and provide services to help minimize cybersecurity risk. However, we are not cybersecurity experts, lawyers, or insurance agents. In fact, if your organization experiences a cybersecurity event, there isn’t much we… Read More
Protect Your WordPress Ecosystem April 23, 2022 by Brent Delperdang Thinking in: CMS/Websites, StrategyWordPress is a platform with an open source ecosystem full of options and flexibility. Did you know nearly a third of all websites are built on WordPress? This is one of the many reasons it is a great nonprofit website builder…. and this also makes it a prime target for security threats. Are you paying… Read More
Create an Effective and Helpful Hub for Nonprofit Members March 30, 2022 by Brad DeForest Thinking in: CMS/Websites, DesignDoes your nonprofit have an area of your website that requires members or constituents to login? Call it a Dashboard, Portal, or a Membership Center – whatever the name, you can think of it as a “homepage” for the constituent or member, and this can be enormously valuable to your audience. To provide the best… Read More
