Guide to Nonprofit Strategic Tech Selection: Aligning with Your Mission August 30, 2024 by Andrew Wainacht Thinking in: Strategy, Support TipsTechnology is no longer just a ‘nice-to-have’ for nonprofits; it’s an essential tool for achieving mission impact and organizational sustainability. However, nonprofits (more than anyone!) need to be strategic in aligning technology choices with their mission and goals. This ensures that every nonprofit strategic tech selection delivers maximum value and contributes to the organization’s overall… Read More
Nonprofit Strategic Planning and Technology August 29, 2024 by Kristen Beireis Thinking in: Non Profit Tips, StrategyNonprofit strategic planning is a big part of planning for the future of your organization. It’s common to think about mission, vision, general operations, increasing donations, and so forth. What is often overlooked in a strategic plan is technology, leaving too many organizations scrambling for funds with a short deadline and trying to replace or… Read More
Safeguarding Your Nonprofit’s Salesforce Login Access: A Preparedness Guide for Administrators June 26, 2024 by Andrew Wainacht Thinking in: Salesforce, Strategy, Support TipsIt’s Monday morning, and you’re excited: You’re the Salesforce Admin for your nonprofit organization, and an hour from now, you’re running an onboarding session with a new hire. You open your browser to sign in and get ready for training. You fill in your usual credentials and hit enter. “Access denied.” Oops, that didn’t work.… Read More
Nonprofit Database Management is More than Just Knowing Technology June 21, 2024 by Kristen Beireis Thinking in: CRM/AMS, Non Profit Tips, StrategyWhen you think about nonprofit database management, what do you think of? Your mind probably jumps to questions of what platform is involved, and what technical skills the admin has. We talk a lot about the importance of choosing the right technology systems for your nonprofit, but once the tool is selected: The most important… Read More
Beyond the Basics: Nonprofit fundraising with Salesforce AppExchange Apps May 28, 2024 by Andrew Wainacht Thinking in: CRM/AMS, Support TipsSalesforce Nonprofit Cloud, with its Nonprofit Success Pack (NPSP) at its core, is a robust CRM foundation for nonprofits. However, to truly maximize your fundraising potential, consider these powerful third-party applications available on the Salesforce AppExchange. Fundraising Apps for Salesforce These apps seamlessly integrate with Salesforce, enhancing various aspects of donor management, communication, and overall… Read More
AI for Nonprofits: What You Need to Know About Fundraising AI May 23, 2024 by Paul Keogan Thinking in: CRM/AMS, Strategy, Support TipsAI is certainly the hottest topic in conversations about technology this year. “Generative AI” tools like ChatGPT draw a lot of attention, for better or for worse – but AI technology goes beyond that. More and more nonprofit CRMs are adding AI features intended to assist development teams with enhanced data. Are the newest fundraising… Read More
Don’t Lose Your Data! Prepare for Google Analytics UA End of Life for Nonprofits May 13, 2024 by Brad DeForest Thinking in: CMS/Websites, Support TipsAct Now, Nonprofits! Export Your Universal Analytics Data Before It’s Gone For many nonprofits, Google Universal Analytics (UA) has been a cornerstone of website traffic analysis. However, with the release of Google Analytics 4 (GA4) a crucial deadline is approaching: The week of July 1, 2024, access to your historical Universal Analytics (UA) website traffic… Read More
Essential Marketing Tools for Nonprofits on Salesforce: A Guide for Admins May 1, 2024 by Andrew Wainacht Thinking in: Salesforce, Support TipsNonprofits face the challenge of having to compete against large businesses for their constituents’ attention while often working with limited resources. The good news is that many of the same tools used by businesses are available to nonprofits on Salesforce as well – and often at a discounted price! Let’s take a look at these… Read More
3 Ways to Keep Constituents Emotionally Glued to Your Nonprofit Website May 1, 2024 by Brent Delperdang Thinking in: CMS/Websites, DesignYou may not believe this story. In 2006 (which coincidentally is also the same year BackOffice Thinking was founded) there was this single guy, who wanted a wife and a family. He goes to eHarmony.com and signs up for 1 free month. Within the first 2 weeks, he meets a girl. Within 18 months they… Read More
Choosing Marketing Software for Nonprofits: Aligning Needs with Marketing Maturity April 27, 2024 by Paul Keogan Thinking in: StrategyYou’re passionate about your cause and excited to share it with the world, but resources are often stretched thin. Technology can be a powerful ally, but with so many tools available, choosing the right marketing software for nonprofits can be daunting. Here’s the key: the best fit for your organization depends on your current marketing… Read More
Nonprofit Websites and the Nonlinear User Journey: Build a Multi-Faceted Conversion Strategy April 3, 2024 by Brad DeForest Thinking in: CMS/WebsitesAs nonprofit leaders, we know you wear multiple hats. Planning fundraising events, speaking to the media, and managing volunteers can leave little room for developing creative nonprofit marketing strategies for your website. What if there was a clear framework that could encourage supporter engagement, nurture relationships, and drive sustainable growth? Enter the nonlinear journey-based marketing… Read More
Resistance to Change in Nonprofit Technology: 6 Tips for Leadership Success April 2, 2024 by Kristen Beireis Thinking in: Non Profit Tips, StrategyTransitioning to a new technology platform can be a daunting task for any organization, but for nonprofits, it can feel especially disruptive. Many staff members, particularly those accustomed to established systems, may show resistance to change. This hesitation can slow down the adoption process and hinder the full potential of the new system. As a… Read More
