Don’t Lose Your Data! Prepare for Google Analytics UA End of Life for Nonprofits May 13, 2024 by Brad DeForest Thinking in: CMS/Websites, Support TipsAct Now, Nonprofits! Export Your Universal Analytics Data Before It’s Gone For many nonprofits, Google Universal Analytics (UA) has been a cornerstone of website traffic analysis. However, with the release of Google Analytics 4 (GA4) a crucial deadline is approaching: The week of July 1, 2024, access to your historical Universal Analytics (UA) website traffic… Read More
Essential Marketing Tools for Nonprofits on Salesforce: A Guide for Admins May 1, 2024 by Andrew Wainacht Thinking in: Salesforce, Support TipsNonprofits face the challenge of having to compete against large businesses for their constituents’ attention while often working with limited resources. The good news is that many of the same tools used by businesses are available to nonprofits on Salesforce as well – and often at a discounted price! Let’s take a look at these… Read More
3 Ways to Keep Constituents Emotionally Glued to Your Nonprofit Website May 1, 2024 by Brent Delperdang Thinking in: CMS/Websites, DesignYou may not believe this story. In 2006 (which coincidentally is also the same year BackOffice Thinking was founded) there was this single guy, who wanted a wife and a family. He goes to eHarmony.com and signs up for 1 free month. Within the first 2 weeks, he meets a girl. Within 18 months they… Read More
Choosing Marketing Software for Nonprofits: Aligning Needs with Marketing Maturity April 27, 2024 by Paul Keogan Thinking in: StrategyYou’re passionate about your cause and excited to share it with the world, but resources are often stretched thin. Technology can be a powerful ally, but with so many tools available, choosing the right marketing software for nonprofits can be daunting. Here’s the key: the best fit for your organization depends on your current marketing… Read More
Nonprofit Websites and the Nonlinear User Journey: Build a Multi-Faceted Conversion Strategy April 3, 2024 by Brad DeForest Thinking in: CMS/WebsitesAs nonprofit leaders, we know you wear multiple hats. Planning fundraising events, speaking to the media, and managing volunteers can leave little room for developing creative nonprofit marketing strategies for your website. What if there was a clear framework that could encourage supporter engagement, nurture relationships, and drive sustainable growth? Enter the nonlinear journey-based marketing… Read More
Resistance to Change in Nonprofit Technology: 6 Tips for Leadership Success April 2, 2024 by Kristen Beireis Thinking in: Non Profit Tips, StrategyTransitioning to a new technology platform can be a daunting task for any organization, but for nonprofits, it can feel especially disruptive. Many staff members, particularly those accustomed to established systems, may show resistance to change. This hesitation can slow down the adoption process and hinder the full potential of the new system. As a… Read More
Boosting Nonprofit CRM Adoption at Your Organization March 29, 2024 by Kristen Beireis Thinking in: CRM/AMS, StrategyYou’ve invested in your CRM to streamline your nonprofit’s operations and help better execute on your mission. Great! But if your team is hesitant to use the system consistently, those benefits will remain out of reach. If that sounds familiar, don’t worry — you’re not alone! Let’s take a look at some common CRM roadblocks… Read More
Salesforce Backup Plans and Backups: Succession Planning for Your Salesforce Administrator March 6, 2024 by Andrew Wainacht Thinking in: Salesforce, StrategyA Salesforce administrator holds a uniquely powerful position within your organization. They’re the architects of your CRM, responsible for maintaining, customizing, and optimizing what is likely your nonprofit’s most valuable asset – your data. So, what happens if your beloved admin wins the lottery, retires, or simply moves on? Does your organization have Salesforce backup… Read More
Nonprofit System Backups: Create a Fortress March 5, 2024 by Kristen Beireis Thinking in: Non Profit Tips, StrategyThe last thing any nonprofit wants is lost donor data, fundraising campaigns grinding to a halt, and the website going dark. Of course, these disasters can be minimized when you have backups in place. Last month, we shared a roundup of policies and processes you’ll want to make sure are in place. This month, let’s… Read More
Imminent Changes Impacting Email Deliverability February 1, 2024 by Kristen Beireis Thinking in: Support TipsEmail Deliverability Changes in 2024 It’s here! Today is the day Google and Yahoo have made email deliverability changes all nonprofits need to pay attention to. Sending email through your CRM or an Email provider such as MailChimp or Constant Contact, now requires some extra settings. Whether your organization sends 5000 messages a day to… Read More
Nonprofit Salesforce Admin: It’s Ok to Ask for Help! January 31, 2024 by Andrew Wainacht Thinking in: Non Profit Tips, StrategyManaging a powerful platform like Salesforce (or any other CRM) comes with a unique set of challenges and this is especially true in the resource strapped nonprofit space. As a Nonprofit CRM Admin, I’m sure you’re used to wearing many hats and employing a “get it done” attitude. You don’t have to go it alone.… Read More
Nonprofit Technology Policies and Processes: Increasing Security, Long-Term Budget Planning, and Longevity January 29, 2024 by Kristen Beireis Thinking in: StrategyEvery person in a nonprofit interacts with technology on a daily basis, no matter their role. Do you have clear processes and policies in place to guide the usage of technology in your nonprofit? You (hopefully!) follow a set of processes and policies for your mission-oriented work: your “standard operating procedures” for programs, volunteer management,… Read More
