3 Ways to Keep Constituents Emotionally Glued to Your Nonprofit Website May 1, 2024 by Brent Delperdang Thinking in: CMS/Websites, DesignYou may not believe this story. In 2006 (which coincidentally is also the same year BackOffice Thinking was founded) there was this single guy, who wanted a wife and a family. He goes to eHarmony.com and signs up for 1 free month. Within the first 2 weeks, he meets a girl. Within 18 months they… Read More
Nonprofit Websites and the Nonlinear User Journey: Build a Multi-Faceted Conversion Strategy April 3, 2024 by Brad DeForest Thinking in: CMS/WebsitesAs nonprofit leaders, we know you wear multiple hats. Planning fundraising events, speaking to the media, and managing volunteers can leave little room for developing creative nonprofit marketing strategies for your website. What if there was a clear framework that could encourage supporter engagement, nurture relationships, and drive sustainable growth? Enter the nonlinear journey-based marketing… Read More
User Experience for Nonprofits: 5 Tips for Improvement May 30, 2023 by Andrew Wainacht Thinking in: Design, StrategyIf your organization has invested in technologies like a CRM, member management system, or website, you understand the critical role these tools can play in building meaningful relationships with donors, volunteers, and stakeholders. However, to truly harness the power of technology, it’s essential to focus on improving the user experience for nonprofits. Technology is a… Read More
Nonprofit Website Migration Lessons To Save Time, Money, & Headaches February 27, 2023 by Kristen Beireis Thinking in: CMS/WebsitesIt’s quite the investment for a nonprofit to get a shiny, new, website. At some point it needs to be done and hopefully, it will last a good long time so you don’t have to make that investment again in 2-3 years. Too often, we have seen nonprofits come to us sooner than they should… Read More
Donor Portals Create a Personalized Digital Experience January 31, 2023 by Kristen Beireis Thinking in: CMS/Websites, Design, StrategyYou already know the value of having a well-designed website that leads people to take action. In this time of remote and hybrid work, people would rather save their face-to-face time for their friends and family. 35% of Americans say that “large gatherings, going out, and socializing” are less important since the pandemic (World Economic… Read More
Nonprofit Websites Must Be Measured, Optimized, and Refactored June 29, 2022 by Brad DeForest Thinking in: CMS/Websites, Non Profit Tips, StrategyA well-designed nonprofit website will get some attention, putting forth a strong brand image and prompting engagement from your audience. But the work doesn’t end with the initial launch of your site – if you want to increase donations and/or sign-ups over time, you need to measure, optimize, and refactor. Here at BackOffice Thinking, we… Read More
Engaging Nonprofit Websites That Inspire Action June 7, 2022 by admin Thinking in: CMS/Websites, Design, StrategyWhen we strategize about nonprofit websites for our clients, often the organization’s biggest goal is to get more donors, volunteers, and/or visitors in their doors. Most of the time, there’s a clear “Call to Action” button — a “Join” or “Donate” link that points to a relevant form. But is that first action enough? It… Read More
The Sausage Making of a Website: Considerations for Upgrading February 8, 2022 by Kristen Beireis Thinking in: CMS/Websites, Design, Non Profit TipsHave you ever heard the expression “watching the sausage get made”? You usually don’t get to see sausage being made, you just buy it or eat it. We, at BackOffice Thinking, are making some sausage (our own website) right now. So, we thought we’d give you a peek into how it’s made. The good news… Read More
Drupal 7 is “Sunsetting” in 2023 (now 2025) December 21, 2021 by Brad DeForest Thinking in: CMS/Websites, DesignYou have probably heard by now that on January 5th in 2025, Drupal 7 will be at its “End of Life” (extended for the final time). This means the Drupal Association will no longer be supporting Drupal 7. But that doesn’t mean you have to upend everything and rush to upgrade your content management system!… Read More
Creating a Mission Delivery Platform – Video July 19, 2021 by Paul Keogan Thinking in: CMS/Websites, Design, StrategyIs your website serving as a true “mission delivery platform” for your nonprofit? In this video, Paul Keogan, Founder and CEO of BackOffice Thinking, shares how to make sure your digital experience is successfully engaging your audience. To learn more about how to make sure your digital experience helps deliver on your mission, check out… Read More
How Accessible Is Your Nonprofit Website? May 25, 2021 by Brad DeForest Thinking in: CMS/Websites, DesignHow accessible is your website? Was accessibility a consideration when your website was designed? When we work with our clients, digital accessibility is a key focus of our work. If your website is to be a true “mission delivery platform,” helping you fully achieve your organization’s goals, it needs to serve all your constituents. Your… Read More
Nonprofit Website Redesign: Bringing It All Together April 29, 2019 by Brad DeForest Thinking in: CMS/Websites, DesignIn previous blog posts, we’ve talked about Breaking the “Brochureware” Mindset and the Identity+Brain connection. Bringing all of it together will get us to a successful website design. Steve Jobs once said, “Design is not just what it looks like & feels like. Design is how it works.” When talking about websites, my version sounds… Read More
